About Adroit

Adroit: Measure, Monitor and Manage, your business, from anywhere, anytime.

Our vision is to make all devices connectable so they can be controlled from a single screen, from anywhere in the world – not just the ‘smart’ products of the future, but all sorts of existing devices and machinery people have invested in and still had valuable life ahead of them.

In the past 5 years, Adroit has enabled all kinds of businesses, working to connect and integrate everything from industrial machinery to spa pools, microbreweries and public toilet facilities, to the Edge and to the Cloud, incorporating power management controls, human interaction, product usage reporting and remote control.

Adroit was created in 2014 by Ulrich Frerk, New Zealand’s leading Smart Building Installer, a visionary on connected devices and the potential for them to change our lives. He was frustrated at the inability of different devices to communicate with each other and set out to solve the connectivity and installation issues within existing home and building control systems.

Since then Adroit has been crafting a unique capability to create technology solutions for business.

The Internet of Things (IoT) revolution is changing the world, with consumers and businesses not just expecting, but demanding 24/7 connectivity with everything, whenever it suits them and from anywhere. Businesses that can’t respond are being left behind, and like so much of their assets, are being replaced, or scrapped!

Adroit is the full-service solution to these IoT challenges, providing everything needed to bring a business into the next generation and perform at the cutting edge.

With Adroit as a partner businesses can:

  • Upgrade ‘dumb’ equipment to ‘smart’ and connectable
  • Integrate all kinds of devices and business units
  • Monitor machinery, costs and processes
  • Reduce costs and maximise productivity
  • Reduce energy usage
  • Store important Data in the Cloud
  • Secure data management using industry-standard encryption

And much more…

Adroit is growing rapidly and has a valuable arsenal of its own devices and software built specifically to solve connectivity issues and is currently enabling devices across a broad range of industries. As the world is becoming connected and digital, Adroit is already one step ahead.

So, if you want your devices to become part of the future and not machines of the past, contact Adroit.

Your World. Smarter.

Our Vision


The world stands at the edge of the greatest technology revolution in history which will connect us to each other and our devices and machines in ways that few us can even envisage. And for business, this revolution will mean freedom for some and disruption for others as we all try to make sense of the tidal wave of change that lies ahead. This is where Adroit comes in.

We want our existing devices to work in today’s world, for them to be accessible and to be able to interact with them.

Our vision is to help you connect your products so that they can be interacted with in simple and intuitive ways, With no limitations to industry, scope or connectivity. We make your existing products accessible in a modern world, allowing you to understand your customer’s usage so you can better understand how to move forward with development and marketing.

We also integrate your products with all of today’s modern technologies such as artificial intelligence, image recognition, augmented reality as well as voice and gesture control.

We help you develop digital strategies for you to gain competitive advantages in your market.

“We make your existing products accessible in a modern world.”

Our Team


Adroit’s dynamic leader is a tertiary trained business executive with broad expertise across multiple industries, with 20 years experience in complex high-value customer acquisition and a flair for operations; experienced in technology, distribution and business systems development.

Guy is a highly adaptable team player with a direct communication style, who favours action over prolonged analysis.


Ulrich Frerk is an entrepreneur who seeks to not only create world-leading IoT technology, he seeks to change the world and the way people interact with it.

His specialisation is device integration, connecting devices and machines to management systems and cloud-based software in innovative ways. Ulrich’s ability to see solutions and opportunities where others can’t has made him a leader in his field and a respected tech innovator in New Zealand, and beyond.


Blair loves business and technology, graduating from Auckland University with a BCom in Information Systems, then a 20- plus year career of ICT management.

His career began in retail systems then grew to airlines in NZ and then the UK, where he was the Head of IT for EasyJet Airline, Europe’s largest low-cost airline.

Over the last fourteen years Blair co-foundered business telco Digital Island, which grew at a rapid rate on the back on cloud-based services, then sold to Spark in 2018.

IoT is the next technology frontier and I am extremely excited to be part of Adroit who are making these game-changing services available to NZ businesses!


Project manager, with a background in Industrial design, design thinking. Jay has been with Adroit for 3 years and has been an integral part of the innovation and product development, his design thinking style work methods help adroit pursue an intentional response to solving problems.


Team Lead, Solutions Architect, Embedded Electronics Engineer, Security Evangelist

George is an enthusiastic team leader who is passionate about architecting smart and secure connected devices. He has a Bachelors in Electronics & Communication Engineering, PG Diploma in Advanced Embedded System Design and a Masters Degree in Information Security & Digital Forensics.


Senior Hardware Engineer, Embedded Engineer, Audio Enthusiast.

Studied electronics engineering at AUT Auckland, then pursued business opportunities in electronics. Damon now has 15 years of engineering experience and has been apart of many projects specialising in LED lighting, embedded systems, industrial control and automation. “I like technology that is new and at the bleeding edge, IoT is starting to mature and looks to be the next evolution in technology.”


A Firmware Engineer with an overall experience of 4.5 years in the electronics industry. He has a bachelors, PGDip and a masters degree in electronics and computer engineering. He is passionate about building smart solutions using technology.


A Hardware Design Engineer Graduate – Victoria joined Adroit in December of 2018, where she is currently responsible for research and development of embedded electronic hardware, and also assists in embedded software design for Adroit devices. Victoria is an Electrical/Electronic Engineering graduate from the Auckland University of Technology, who is excited about the dynamic growth of technology in the IoT space, and its impact on the standard of living.

How we solve problems

Adroit solves problems by looking at people and gaining an understanding in the way we use technology in the world today. We have a passion for improving the way we work, live and play.

Design leads the art of uncovering hidden opportunities that are often overlooked. When we make our challenge about what challenges people we find the most insightful experiences come from those we are designing for.

Our prototyping process lends itself to the rapid development of products that are validated by our users throughout our design process.

Product breaking down? Is the problem the product or the user? Is it the consumables, or the maintenance?

In the past the manufacturer was unable to clearly see where the weak link in the chain was, they had to say ‘the customer is always right’, they wouldn’t know there was a problem until the device failed.

Adroit uses new technologies to help answer these questions, creating products that can report to the manufacturer how the product is being used, whether maintenance is being done or is needed, whether warranty requirements are being met and, most importantly, if the product is being used at all. Suddenly with all these questions answered, a manufacturer can adapt products, develop maintenance plans, and even talk to the user prior to a failure occurring.