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ABOUT ADROIT

WE CREATE CONNECTED SYSTEMS THAT WORK.

Adroit is here to make a smarter, better world to live and work in. Frustrated with existing products and their inability to communicate with each other, Adroit creates connected systems that work. With six years of experience in custom device builds, software development and system integration, we are now an industry leader. Our products and services focus on speed to market, quality, scalability, security, profitability and maximising business value. We have wide-ranging industry experience with a proven track record, backed by industry case studies. No opportunity is too big or too small. From innovative technology that helps the visually impaired, to measuring air and water quality to createSmarter cities.

OUR VISION

MAKING YOUR WORLD SMARTER WITH IOT.

Adroit creates a connective world. Our devices create data-driven insights to benefit businesses, industry practices, and the environment. We support sustainability through the development of systems that reduce environmental impact, energy consumption, and resource wastage. Adroit makes your world a smarter and more sustainable place to live and work. We partner with future thinkers and lead with innovation, Adroit is here to make a difference.

PARTNER WITH US

UNLIMITED POTENTIAL FOR BUSINESS EFFICIENCY AND GROWTH.

We use devices from global leader Libellium, or we custom build products that allow you to measure, monitor and manage your business from anywhere, anytime. The powerful Adroit platform provides access to your data via easy to use client interfaces. Adroit design, hardware, software and platforms, create unlimited potential for business efficiency and growth. We harness the power of smart technology to create solutions that make a positive impact on your world.

OUR TEAM

DIVERSE EXPERTS FOCUSED ON GROWING YOUR BUSINESS

ULRICH FRERK

FOUNDER & TECHNICAL DIRECTOR
Ulrich Frerk is an entrepreneur who seeks to not only create world-leading IoT technology, he seeks to change the world and the way people interact with it. His specialisation is device integration, connecting devices and machines to management systems and cloud-based software in innovative ways. Ulrich’s ability to see solutions and opportunities where others can’t has made him a leader in his field and a respected tech innovator in New Zealand, and beyond

GUY MACPHERSON

GENERAL MANAGER
Adroit’s dynamic leader is a tertiary trained business executive with broad expertise across multiple industries, with 20 years experience in complex high-value customer acquisition and a flair for operations; experienced in technology, distribution and business systems development. Guy is a highly adaptable team player with a direct communication style, who favours action over prolonged analysis. 

BLAIR STEWART

COMMERCIAL DIRECTOR
Blair loves business and technology, graduating from Auckland University with a BCom in Information Systems, then a 20- plus year career of ICT management. His career began in retail systems then grew to airlines in NZ and then the UK, where he was the Head of IT for EasyJet Airline, Europe’s largest low-cost airline. Over the last fourteen years Blair co-foundered business telco Digital Island, which grew at a rapid rate on the back on cloud-based services, then sold to Spark in 2018.

JAY MEISSNER

PROJECT MANAGER
Project manager, with a background in Industrial design, design thinking. Jay has been with Adroit for 3 years and has been an integral part of the innovation and product development, his design thinking style work methods help adroit pursue an intentional response to solving problems.

GEORGE CHERIAN

SOLUTIONS ARCHITECT
George is an enthusiastic team leader who is passionate about architecting smart and secure connected devices. He has a Bachelors in Electronics & Communication Engineering, PG Diploma in Advanced Embedded System Design and a Masters Degree in Information Security & Digital Forensics.

DAMON PARTINGTON

SENIOR HARDWARE ENGINEER
Studied electronics engineering at AUT Auckland, then pursued business opportunities in electronics. Damon now has 15 years of engineering experience and has been apart of many projects specialising in LED lighting, embedded systems, industrial control and automation. “I like technology that is new and at the bleeding edge, IoT is starting to mature and looks to be the next evolution in technology.”

VINAY DIVAKAR

FIRMWARE ENGINEER
A Firmware Engineer with an overall experience of 4.5 years in the electronics industry. He has a bachelors, PGDip and a masters degree in electronics and computer engineering. He is passionate about building smart solutions using technology.

VICTORIA HADDAD

HARDWARE ENGINEER
A Hardware Design Engineer Graduate – Victoria joined Adroit in December of 2018, where she is currently responsible for research and development of embedded electronic hardware, and also assists in embedded software design for Adroit devices. Victoria is an Electrical/Electronic Engineering graduate from the Auckland University of Technology, who is excited about the dynamic growth of technology in the IoT space, and its impact on the standard of living.

OUR TEAM

DIVERSE EXPERTS FOCUSED ON GROWING YOUR BUSINESS

ULRICH FRERK

FOUNDER & TECHNICAL DIRECTOR
Ulrich Frerk is an entrepreneur who seeks to not only create world-leading IoT technology, he seeks to change the world and the way people interact with it. His specialisation is device integration, connecting devices and machines to management systems and cloud-based software in innovative ways. Ulrich’s ability to see solutions and opportunities where others can’t has made him a leader in his field and a respected tech innovator in New Zealand, and beyond

GUY MACPHERSON

GENERAL MANAGER
Adroit’s dynamic leader is a tertiary trained business executive with broad expertise across multiple industries, with 20 years experience in complex high-value customer acquisition and a flair for operations; experienced in technology, distribution and business systems development. Guy is a highly adaptable team player with a direct communication style, who favours action over prolonged analysis. Guy is a highly adaptable team player with a direct communication style, who favours action over prolonged analysis.

BLAIR STEWART

COMMERCIAL DIRECTOR
Blair loves business and technology, graduating from Auckland University with a BCom in Information Systems, then a 20- plus year career of ICT management. His career began in retail systems then grew to airlines in NZ and then the UK, where he was the Head of IT for EasyJet Airline, Europe’s largest low-cost airline. Over the last fourteen years Blair co-foundered business telco Digital Island, which grew at a rapid rate on the back on cloud-based services, then sold to Spark in 2018.

JAY MEISSNER

PROJECT MANAGER
Project manager, with a background in Industrial design, design thinking. Jay has been with Adroit for 3 years and has been an integral part of the innovation and product development, his design thinking style work methods help adroit pursue an intentional response to solving problems.

GEORGE CHERIAN

SOLUTIONS ARCHITECT
George is an enthusiastic team leader who is passionate about architecting smart and secure connected devices. He has a Bachelors in Electronics & Communication Engineering, PG Diploma in Advanced Embedded System Design and a Masters Degree in Information Security & Digital Forensics.

DAMON PARTINGTON

SENIOR HARDWARE ENGINEER
Studied electronics engineering at AUT Auckland, then pursued business opportunities in electronics. Damon now has 15 years of engineering experience and has been apart of many projects specialising in LED lighting, embedded systems, industrial control and automation. “I like technology that is new and at the bleeding edge, IoT is starting to mature and looks to be the next evolution in technology.”

VINAY DIVAKAR

FIRMWARE ENGINEER
A Firmware Engineer with an overall experience of 4.5 years in the electronics industry. He has a bachelors, PGDip and a masters degree in electronics and computer engineering. He is passionate about building smart solutions using technology.

VICTORIA HADDAD

HARDWARE ENGINEER
A Hardware Design Engineer Graduate – Victoria joined Adroit in December of 2018, where she is currently responsible for research and development of embedded electronic hardware, and also assists in embedded software design for Adroit devices. Victoria is an Electrical/Electronic Engineering graduate from the Auckland University of Technology, who is excited about the dynamic growth of technology in the IoT space, and its impact on the standard of living.